When Things Slow Down — Make It Count
As someone who’s used to — and genuinely enjoys — running at full capacity most of the time, I wasn’t quite sure what to do with myself when things slowed down.
But soon, I realized this extra time is a rare gift — and a short-lived one. So instead of letting it slip away, I decided to use it to fine-tune things here at headquarters.
If you’re in the same boat, here are a few ideas to make your downtime productive:
- Look at your business from the outside in. Listen to your voicemail message — does it sound friendly and clear? Check your email signature — is your phone number listed? When was the last time you read your website’s homepage or subscribed to your own newsletter?
- Spruce up your LinkedIn profile. Update your headshot if it’s outdated, refresh your About section, and finally ask for those recommendations you’ve been meaning to request.
- Repurpose old content. If past newsletters never made it to your website, now’s the time to upload them and give them new life.
- Eliminate daily frustrations. Think of all those tiny irritations you keep tolerating — missing client info, misplaced supplies, that paper pile you’ve stopped seeing. Handle them now and free up mental space.
- Clear your desk. Empty everything off (yes, everything), clean thoroughly, and only return what you truly need or love.
- Review your finances. Don’t wait until tax season — bring your records up to date while things are calm.
- Plan your next big project. Whether it’s a new offering, system, or marketing idea, sketch out the first steps and get the ball rolling.
For those of us who thrive on full schedules, a sudden lull can feel strange. So yes — take time to rest. But once you’ve recharged, use the quiet to strengthen your foundation and set yourself up for what’s next.